The New York based “Early Show” felt this was worthy of reporting, so it must be serious right! This epidemic is so bad that magazine articles are popping up, media groups are forming and celebrities are using TV to raise public awareness. The question is, is it an epidemic of choice, or a lifestyle change brought on by today’s economic times.
This national epidemic is no longer confined to private settings such our home, over the years it has gained momentum and is now found in the work place, theaters, malls, schools and high class events such as the opera!
Alliances have formed against it, on social media sites, magazine articles feature it, Jerry Seinfeld did an episode about it and now it’s on CBS. What is driving it? Is This A Choice? or A Lifestyle Change. Has the economy pushed people so far down that they just don’t care anymore.
Based on the Early Show’s interviews conducted on the streets of New York City, the epidemic is attributed to nothing more than personal choice, not a result of economic times, just choice, and that my friend is a direct benefit of living in this country.
Alright! I have kept you in suspense long enough! It is time to reveal the epidemic that is taking over society, as we know it. Are you ready, the National Epidemic I have been leading up to is “Sweatpants”. Yep that’s it! Society is freaking out over the fact that Sweatpants are no longer confined to the gym or home. People are wearing them in public, can you believe that!!!! Apparently, it is socially unacceptable and is therefore being considered an Epidemic!
If you caught this particular Early Show, then you saw the pictures of a model in Sweatpants sporting High Heels…. Yes, I said “High Heels.” Roberts Rassi of Marie Claire’s said, “You should always dress them up.” He said, “Always, always wear a heel. Always wear something tailored, a blazer, a sharp shirt or something with a sparkle.” Now with that being said, if people follow this fashion advice what do you want to bet, that the newest National Epidemic will become tomorrows “Hottest New Fashion Trend”, what a clever way to get out in front.
Why do I think this is a Marketing Strategy, and a ingenious one at that, because I am a Marketer, and we are always looking for unique ways to present and promote. This nationwide plea for Sweatpant Fashion is the equivalent of a “New and Improved” commercial presentation.
Well, I Love Sweatpants And I’m Not Afraid To Wear Them, when appropriate. I wear them to work because I work from home therefore, I can! As for Roberts Rassi’s fashion advice. I can truthfully say if I need to wear heels and something with a sparkle it will NOT be with my Sweats!!! EVER. If you would like to learn marketing and wear your sweatpants to work without heels or a tailored blazer, then check out my comfort zone.
Forever Comfy,
To find out more about Internet Marketing, then visit Tammy Bell’s site on how tomake money from home in your sweatpants. You are welcome to reprint this article – but get your own unique content version here.
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