There are many book titles that you see on the shelves of bookstores and in libraries. They may have some of the best information, or tell the best stories that have ever been written. However, if the author was not marketed by a well known publisher or did not have the tools and ideas to show that book promotion and publicity market your book.
With the many online companies that will help you self-publish, once completed, the tasks of promotion and publicity fall into your hands. Depending on the topic, you will be able to find many local options to get your book and your face in front of a potential buying audience. However, be aware of many companies online that claim that they can help you. They will offer you online seminars on the proper procedures and techniques to get your book out to the public. Just be careful as if you published this piece yourself, you may have budget constraints and all of this can cost you quite a lot of money. What they will attempt to show you, in many cases, is the use of common sense. You will be exposed to marketers that are more interested in selling you stuff, more than they are interested in helping you sell your book, or at least make people aware that you wrote something of value. So, beware.
Listen to the radio in your local market. You will likely find at least one station that has some talk show host that discusses similar topics as what you have written about. In every case, these hosts are always interested in having entertaining guests on their shows. It helps them develop a larger audience and you will get some good exposure. They are easy to contact and if you are local and have a good story to tell, they will love having you on their program.
A more localized marketing plan, a plan that you can replicate, is truly guerrilla marketing, but can give you immediate feedback and sales, plus you get to meet your readers. There are some simple methods to do this, so it is important that you do as many things as you can to get your name, face and book, into the public eye.
How many bookstores are within 50 miles of where you live? Once you know that, contact them. Usually the best method is to make a personal visit and speak with the owner of the store. Again, assuming you have written about an interesting topic, you may get them to let you do a book signing. If you are really good, they may let you have a discussion group in the store explaining your topic and why you chose to write about it. Then you can meet with your potential customers, they can learn to like you and that generally creates some interest in buying your book. So, be prepared. You will need fliers and copies of the book. Try to set it up so you have a couple of weeks to advertise your visit. If you can tie that into a slot on a local radio or television station, you may be very surprised at how many people show up.
Local Networking meetings can be a great place to promote your book. Most of the people there are self employed and have an interest in supporting others in the same field. Be sure to have fliers and business cards to pass out and be sure to speak with everyone there. You may find someone that has contacts with the media, which can also help you get to the larger audiences.
Most cities have daily or at least weekly Networking meetings. These are gatherings of local business people that are being creative in marketing their companies. At many of these meetings a guest will be chosen to be the featured company, so you may be able to present yourself to a sizable group of people, just by explaining that you have written a book and wish to get it in front of the buying public. In some cases, you may meet someone that has ties to the media and can assist you in getting to the right people to get you some media attention.
Other than the Internet, this type of marketing requires you to be personable, professional and prepared. The quality of your book will be perceived by how you present it to the world. So take as much time as you need to get ready for your next and most important task, because if you do not market your book well, no one will likely buy it and your time and efforts will have been wasted. But, if you can convey the real meanings of the book and the potential impact it will have on people, personal contact will go a long way in getting the exposure that you want.
Find more important book promotion strategies to help you market your book. Promoting books is easy once you know the secrets of how to make your book a tremendous bestseller.
categories: business,small business,publicity,promotion,publishing,internet marketing,books,communications,marketing,public relations,finance,success,coaching